Big Data

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. "much IT investment is going towards managing and maintaining big data"

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Dev-Ops

DevOps (a clipped compound of "software DEVelopment" and "information technology OPerationS") is a term used to refer to a set of practices that emphasize the collaboration and communication of both software developers and information technology (IT) professionals while automating the process of software delivery and infrastructure changes. It aims at establishing a culture and environment where building, testing, and releasing software can happen rapidly, frequently, and more reliably.

Web Development

The tasks associated with developing websites for hosting via intranet or Internet. The Web development process includes Web design, Web content development, client-side/server-side scripting and network security configuration, among other tasks.

Open Source

Denotes software for which the original source code is made freely available and may be redistributed and modified.

Google Visibility for New Websites

SEO in Bites: First Bite

//Google Visibility for New Websites

Google Visibility for New Websites

Google

“The intention of these SEO Bite Series Articles is to encourage people to understand the basics of Search Engine Optimization (SEO). It is my hope that this information is delivered in a short, yet deep bites of information to owners/administrators of recently deployed websites.”

Did you recently deployed a new website? With the increasing number of people and companies that are currently doing it chances are that you either recently did, or perhaps, you are about to do so. One of the most common questions I get from clients within the first 24 hours of a website deployment is:

Why does site not come up when I Google it?

Fundamental question for sure, but definitely more complex than it might seem. Although there is a process called propagation (which I will go in depth further in a future article), there are some things that are important to understand the complexity of that question. For the moment, think of propagation as a period of time (usually 24-48 hours) it takes the World Wide Web to receive the information from your newly launched website (as well as website updates).

Let’s start defining a couple of concepts:

What is Google?

Google – search engine program. Other examples of search engines are: Yahoo!, Bing, Ask.com, Duckdotgo.com.

What is SERP?

SERP stands for Search Engine Results Page. This is the page that you see once you search in Google is returned.

How does a search engine works?

Search Engines indexes the World Wide Web identifies items in a database that correspond to keywords that later will be returned to the user when searching for those corresponding keywords.

What is Search Engine Optimization (SEO)?

Methodologies and code based strategies that increase the amount of relevance over a specific set of keyword(s).

What is the backbone for these methodologies and strategies?

Think of it this way: The more relevant your website is to the keyword(s) that people type for when searching for a service (or product), search engines will push your website up the SERP, increasing “visibility” and by consequence increasing website traffic.

Sure, that’s nice, but I still don’t get it… How do you become more relevant? Relevance is going to be based on the amount of related content you deliver as a website that looks similar if not the same as the same words that people use in search engines when looking for your service or product (Trick in a nutshell: Use the same words, ergo KEYWORDS, get it?!).

Now you might be asking yourself, “how do I know what words are people using when searching for these types of service?” Take it easy; this is getting more “into the weeds” of SEO, but you are off to a great start. Start looking for similar websites with services (or products) that are similar to your website and write down some notes about what you see: What am I typing to get to this result? What do the top 10 results tell me about the content that I should be incorporating into my website? Benchmarking with other competing websites will make you a very successful search engine optimizer.

To give you a straight answer to the question would be telling a half-truth. Gaining visibility and increasing your website’s rank in search engines suchlike Google will take two important components: Time and Strategy! Stayed tuned for the Second SEO Bite!

By | 2017-09-11T18:39:00+00:00 January 20th, 2017|Categories: SEO|Tags: , , |0 Comments

About the Author:

Award-Winning marketing manager with 10 years of experience in both web and traditional advertising, promotions, events, and campaigns. Currently Esther works as Director of Marketing for DeVitae.

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