Big Data

Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. "much IT investment is going towards managing and maintaining big data"

Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Dev-Ops

DevOps (a clipped compound of "software DEVelopment" and "information technology OPerationS") is a term used to refer to a set of practices that emphasize the collaboration and communication of both software developers and information technology (IT) professionals while automating the process of software delivery and infrastructure changes. It aims at establishing a culture and environment where building, testing, and releasing software can happen rapidly, frequently, and more reliably.

Web Development

The tasks associated with developing websites for hosting via intranet or Internet. The Web development process includes Web design, Web content development, client-side/server-side scripting and network security configuration, among other tasks.

Open Source

Denotes software for which the original source code is made freely available and may be redistributed and modified.

Introduction to Web Analytics

Introduction to Web Analytics

Web Analytics

 

 

 

 

 

 

 

 

Web analytics can be traced back to the early 90’s to the creation of a company named Webtrends. In server-side programming, when a specific HTML element was requested by a user (e.g. website visitor), it would call this action a “hit” and was recorded into a log file in the server. This “hit” could have been an image, text on a webpage and some other element within the requested HTML code. Webtrends developed software that analyzed these log files, giving birth to the start of commercial web analytics in 1993.

This process was enough to analyze information in the world wide web since the majority of the content at that point was made out of static pages (mainly text and links). The advances of programing throughout the 90’s phased out the simplicity of this analysis. Webpages were moving into a direction were the norm was to have content heavy pages and interactive codes for user interaction.

Google AnalyticsFast forward to 2006, when Google acquired Urchin, a well established web analytics firm. Urchin focused on log-based tools for understanding using behavior in websites. The eventual product of this acquisition is what we know today as the leading web analytics platform, Google Analytics. Chances are that if you are looking into Web Analytics, Google Analytics is one of the most robust and complete web analysis platforms out there.

 

What is Web Analytics? Why does it matter?

Simply think of web analytics as the study of online behaviors from your website visitors . The high level principles of web analytics involve deploying a tracking code that routes information, collecting that behavioral information and analyze it to find ways of optimizing our website. Optimizing the website in turn will make a better user experience for your visitor and increasing the impact of your call to action, product or service.

Web analytics matter because they serve as a measure of success for a website and its associated business. Analytics matter because they can give you a clear perspective of your own website’s trends, figure out how people find you in the different search engines (e.g. Google, Bing), among a whole array of other key metrics that will help you improve in your search for online awareness and visibility.

By | 2017-09-11T18:26:47+00:00 April 25th, 2017|Categories: Web Analytics|Tags: , |0 Comments

About the Author:

Award-Winning marketing manager with 10 years of experience in both web and traditional advertising, promotions, events, and campaigns. Currently Esther works as Director of Marketing for DeVitae.

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